About our Selling to Different Generations Training
Our Selling Across Generations Workshop is designed to provide all levels of salespeople, from junior to highly experienced, with new tools and techniques to understand the different generations of customers and how to tailor a sales experience that will connect with each of them.
It is important for sales representatives to tap into the values, expectations, and buying motivations of each generation to increase levels of customer engagement. Your customer base is likely comprised of four or five generations (Traditionalists, Baby Boomers, Gen Xers, Millennials, Gen Zs). Each of these customer groups possesses unique identities, expectations, and needs which effective salespeople need to uncover, respond to, and adapt to throughout the sales process. The higher the level of customer engagement, the higher the likelihood that the relationship will lead to a sale.
The objective of this workshop is to provide concrete tips and techniques for selling across generations. We explore the identities of the different generations and how these identities translate into different behaviors and expectations. We discuss executing a sales process that engages all generations within your target audience. By the end of this session, you’ll have solved a sales challenge and analyzed how your current sales process can be adapted to align with the motivations of different generations.
Audience: sales representatives, sales managers
Delivery: in-person or virtual
Length: half-day or full day workshop
Features: interactive, group discussion, breakout rooms, polling, action planning, chat, annotation
Program outcomes
At the end of our Selling to Different Generations Training, participants will be able to:
- State the key characteristics and values of the different generations
- Describe how different generations’ identities translate into different behaviors
- Explain generational buying preferences
- Understand generational perspectives of customer loyalty
- Layer on a generational approach to the sales process
- Apply tips and techniques to solve an individual sales challenge
About the instructors
Optimus SBR master facilitators enrich training with their wealth of knowledge and skills accumulated over decades of training thousands of leaders and employees across North America. Our facilitators are not just experts in their fields, they are passionate educators dedicated to engaging learners and ensuring that the knowledge is effectively transferred back to the workplace.
With a profound understanding of diverse learning needs and styles, our master facilitators work closely with you to customize learning content to meet your specific training needs, ensuring it resonates with learners and enhances the overall training impact.
Our master facilitators have a proven track record of consistently achieving scores above 4.7/5 on training evaluations – a testament to their commitment and proficiency.
